How Dairy Woman Transformed into Business-Woman


Earlier women were restricted to homes, were hiding faces using a 'ghunghat' and engaged in household works.They were not educated and had no contribution to finance. They merely spent the life dedicated to taking care of others. But the silent entry of modernization not only touched the urban areas but also knocked on the doors of rural India.The changes have gloried the country with incredible advancement and modernization while improving financial status.

Today, the most influenced sector in the nation is rural areas,  where technology and digitalization have transformed the look of the villages. But word remains hypothetic until we don't have a realistic approach to verify the data.

Last week the Prompt team had a visit to a village which later turned out to be a visit full of surprises. A village named Gorpuralaat has not only turned itself financially stable but has maintained the closeness to nature. It was situated in the lapse of nature but had access to digitalization and technologies. We reached Gorpuralaat Mahila Dudh Utpadak Sahkari Mandali at 4:15 of the evening. A warm welcome by the women has nullified the tiredness and exhaustion. 

Before we inform you " How this village is connected to Digitalisation", let us know an exciting fact about this mandali. 

This mandali was established 30 years ago and is run by women. From maintenance to business, everything is efficiently managed by them. The queue of ladies holding their milk cans dictated their dedication towards work while reflecting their contribution in finance as well. The curiosity to know how it runs and how it is managed compelled me to have a questionnaire round with the Supreme lady that is head of the mandali, Mrs Shardaben Patel.

Here is a simplified story to give you a closer view of how technology changed the lives of the village people.

Shardaben, a 67 years-old lady, just tenth standard qualified is running a Gorpuralaat Mahila Dudh Utpadak Mandali for 30 years. She is administrating the mandali with the help of other three female cooperators. Currently, mandali consists of 30 female sabhasad members. All the females ranging from 16 to 70 year are part of this mandali. Females submit their milk and get the payment for the same at the end of the month. The whole process is conducted using the latest machines and technologies.

Shardaben has been submitting the milk to Amul for many years. Initially, she faced many problems like milk degradation because of an improper storage system, inability to evaluate milk content, inappropriate data management and the payment process. 

'Giving up is not in veins of Indian women' and this sentence is proved by this lady. 

Shardaben introduced latest technologies and implemented digitalization in her mandali. She is currently using Amul AMCS (Automatic Milk Collection System) and milk testing machine for effective management of milk collection. The inclusion of these technologies has awarded transparency between farmers and mandli, accurate payment allocation and paper-free data storage platform with easy accessibility. 

The best part above all is that less qualified women are using computers and smartphones to get connected to the latest farm-related mobile applications and web applications. Around 600-litre milk is submitted every day in the mandali. The monthly earning generated is approx 15-20K, and this outcome is possible after the addition of the most advanced technology.

The unstoppable smiling faces and pride in the eyes demonstrated how beautifully they were enjoying the technology to grow better.

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